Nowadays, blogging has become synonymous with content marketing strategy. While writing a blog post, a crucial aspect to keep in mind is the audience. How to write a title that grabs readers attention is often the biggest challenge in writing.
Writing great content is all good, but driving people into reading that content and getting more social shares for your blog post is where a good compelling post title comes into play.
Here are some approaches to creating curiosity-grabbing titles:
1) Include unique information that will spark the curiosity of your readers
Humans are terribly curious by nature & if your title offers exclusive information or something that readers don’t know about, they’ll want to find out what you have to say. Adding a touch of mystery to your title will have people wanting to know your secrets.
For Example: 5 Secrets Successful People Will Never Tell You
2) Infuse emotions into your titles
Whether it’s humor, sadness, or shock, online users usually set their sights on things that touch them or affect them in a slightly emotional way. Emotionally connecting to a reader through your title can resonate, and ultimately, result in a click.
3) Utilize numbers to create a catchy blog title
One good thing about putting numbers in your title is that the reader will know exactly the amount of information he is about to receive, which is actually a compelling factor because it is easier for people to remember information in numbers as opposed to long and boring blogs.
It also persuades the reader to read because they get quick information. So, it is best to use numbers to make an engaging blog title.
4) Keep your title short and sweet
The length of the title completely depends on the place you want it to appear. It needs to be concise enough to lead the reader into the main content, but not too long as to occupy three lines on the page.
For example, if you want this particular post to do well in search, then it is ideal for you not to exceed the 65 character limit, so it appears in the search results and doesn’t cut off.
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