DIGITAL MARKETING.

For all of our online marketing efforts, Digital marketing is an umbrella term. To connect with their current and prospective customers, businesses leverage digital channels such as Google search, social media, email, and their websites. 

People spend twice as much time online as they used years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. 

Marketing has always been about connecting with our audience in the right place and at the right time. Today, that means we need to meet them where they are already spending time: that is on the internet.

What is the Difference between Digital Marketing and Inbound Marketing?

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume.

The term ‘digital marketing’ doesn’t differentiate between ‘inbound’ and ‘outbound’ marketing tactics. Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads we see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

Marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows our website to capitalize on the terms which are ideal customers are searching for. Inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Crescent Technologies provides SEO, Digital Marketing, Website Design, and logo & brochure design services.

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