Voice search has been around for a couple of years now, but improvements that are
being made with the technology have caused its use to skyrocket.
It
is estimated that by the time we reach the year 2020, nearly 30% of all web
searches will be done with voice search technology.
Smart speakers and voice assistant technology enable consumers to flawlessly finish a
variety of tasks without having doing any typing or screen scrolling.
Because
of the rise in popularity amongst voice search gadgets, numerous companies have
begun to roll out voice search technology of their own.
This
means that SEO strategies will need to be adapted to accommodate.
Optimising for Voice
Search
As
voice search continues to grow in popularity, search engines will begin to
favour websites that are optimised to provide a smooth voice search experience.
Here are a couple of starting points.
Write your text in a conversational tone
People
use different words and phrases when using voice search than they do when
typing phrases into a search engine. Focus on long-tail keywords rather than
short, choppy terms.
Adjusting the language that you use in your
titles and headlines to be in alignment with what a person may speak when
performing a voice search can give you an advantage over competitors who do not
take the time to do this.
Keep
your content concise and to the point
Just
like with regular SEO, voice search favours websites that break their content
up into easy to digest segments.
In
addition to this, you may want to create a “featured snippet.” A featured
snippet allows business owners to provide a small segment of focused data to be
utilised for search purposes.
Creating
a featured snippet will increase your chances of ranking in voice search
results.
Crescent Technologies provides SEO, Digital Marketing, Website Design, and logo &
brochure design services.
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