WordPress beyond any doubt has come a long way since it’s initial release in 2003, hasn't
it? What began as a basic blogging tool has become arguably the leading content management system in the world.
Not
surprisingly, one of the reasons why WordPress is so ahead of the challenge is
on the grounds that it works so well for SEO. But, what makes WordPress so
unique? All things considered, here are a few answers:
1. Permalinks
The
permalinks are the URLs on your site. You can without much of a stretch alter
your permalinks when you work on your WordPress dashboard. It can be done by
visiting the settings and giving it the format you need. Of course, it should
look something like https://yoursite.com/?p=123.
When
you customize it, a format like http://yoursite.com/%postname%/ is better for
the search engines and for your visitors, who should be able to figure out the topic of your article from the link.
The
permalinks can influence your ranking in two different ways:
- Keywords in the link are an important ranking factor.
- Pretty permalinks can increase the CTR of your posts on the web search tools.
2.
Adding Metadata Automatically
The
SEO title and the meta description are two major ranking factors. You have to
add them to almost every post and page of your site. Including the targeted
keyword in the metadata can improve your position significantly.
Additionally,
they help to expand your CTR since they are perceptible on web crawlers. You
just need to install one of the many free SEO plugins that are accessible for
WordPress and after that, include them.
3. SEO-Optimized Images
If
you want to get the maximum exposure, you need to optimize your images for SEO.
You can go to the edit options of an image and fill in the “Alternative Text”
box. For the best results, include a version of your keyword. When you
customize your articles, you are two clicks away from optimizing for SEO any
image on your page.
5. Site Speed
Site
speed is not a ranking factor but if the loading time of a site is high, your
users will get frustrated and it will be bad news for your bounce rate. Also,
if your site is very slow, it may get banned from Google.
For
those who already use WordPress, site speed should not be a problem. There are
many fast loading themes to meet every need. You also can find plugins that
were actually created to improve site speed.
6. Mobile Optimization
The number of users, who use search engines from their smartphones and tablets,
has increased over the last few years. Entrepreneurs must adapt to this new
trend.
If
you use WordPress, you have nothing to worry about. Most themes are already
optimized for mobile phones.
Crescent Technologies provide SEO, Digital Marketing, Website Design, and logo & brochure design services.
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