A Logo is a design symbolizing one's organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized also called logotype. The logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Nowadays, the most popular and successful companies continue to say that “simpler is better”, especially today when everything is moving so fast we have less and less time to impress our customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize our logo design.
These days we also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they, of course, cost more. We also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a signboard as well as on a business card or on a pen for example.
We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo – Some kind of graphical element related to the business field or just an abstract image, for example Nike, AOL. Logotype – Logo based only on the company name. A unique font or unique layout style can make a great logo, for example Sony, Coca-Cola, IBM.
There are two different types of logo design companies that exist on the Internet:
One is a company that sells pre-made logos. What they do is very simple. They design a collection of logos related to a particular field of business and if we like one of them we can buy it. These logos are mostly iconic logos or have a special font in it. There is usually very little work done on these logos and are the cheapest that you will find. There are downsides to going this route. First: we have to be very cautious about registering or even thinking of registering this type of logo. These are pre-made logos and usually, are sold to many different clients simultaneously which means we may not be the only company that owns the logo.
The second type of logo designing company is one that does custom work. These logos are designed from the scratch and they are designed specifically for our company to fit our needs and are 100% original – meaning that we can register this logo once completed and use it as our trademark.
When ordering a customized logo, there are some things that we should consider. Most companies who customize logo designs offer various different packages. These usually include:
- A fixed amount of initial variations
- A set turnaround time
- A number of designers assigned to work on each project
- A fixed amount of changes included in the package
- A fixed price
- Additional services offered (such as stationery design)
- A set amount of files included in the final logo kit (description of each file)
- Refund policy
- Redraw policy
Crescent Technologies provides SEO, Digital Marketing, Website Design, and logo & brochure design services.
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