Mobile Optimization is the process that makes your website user-friendly to those who
are looking at it on a mobile device. It addresses your site design, structure
and page speed to make sure that it responds appropriately to any mobile
device.
Here
are some of the reasons why you must have a mobile optimized website:
1. Most people use mobile than desktop
Nowadays
people are addicted to their smartphones, without which making a single move is
almost impossible. It is one of the popular media to access the INTERNET that
has to knock down the importance of laptops and computers that were dominant
earlier.
Now,
more and more people are using mobile phones, smartphones, & tablets and
you want to make sure that they can access your business through their mobile
devices.
2. Improved User Experience
Everyone
wants to get everything using mobile phones and nobody wants to browse the
desktop website using a mobile phone because it became more complex to browse
it.
Research
suggests that mobile-optimized websites can significantly improve user
experience and satisfaction, which can make a positive impression on
prospective customers.
3. Faster load time
One
of the main reasons why people leave the website sooner is due to its long
loading time. Mobile optimized sites
load faster and if a site loads fast, chances are better that users will remain
on your website as they will experience something positive
4. Improved SEO Performance
Search
engines are very clever these days. A mobile website provides improved rankings
on mobile-friendly search engines such as Google and Yahoo, and also allows
placement in a growing number of mobile and local directories.
5. Web traffic from Mobile
Around
40% of the traffic to most websites is now from mobile phones. That means that
almost half of your users need a mobile-friendly website to engage with your
business.
If
your website is not optimized for mobile browsing, then you are likely turning
off most of the people who would ever visit your website.
So,
it is essential that your website has a mobile-friendly design, simply because
you don't want to alienate the millions of people who browse the web on their
smartphones, tablets, and other mobile devices.
Crescent Technologies provides SEO, Digital Marketing, Website Design, and logo &
brochure design services.
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